Archives for: January 3rd, 2020

Partner Marketing Executives Share Their Top Challenges

Written by Rick Currier on 03/01/2020

Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes it increasingly difficult to prove success. To help uncover some of the industry’s challenges specific to partner marketing, IDG hosted its first Partner Marketing Executive Dinner this fall in Silicon Valley. With a […]