B2B Technology Content Marketing: 2015 Benchmarks, Budgets and Trends North America
In addition to CMIWorld 2015, Content Marketing Institute (CMI) issued research over the past year. Among all groups CMI studied this year, technology marketers are the most likely to use content marketing. Theyre also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.