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Tech Perspectives

  • 04/23/2018 Evolving to a Digital Business Model – What Does It Mean?
  • 04/18/2018 The Top 5 ABM Mistakes
  • 04/12/2018 IDC Directions 2018: Key Takeaways
  • 04/03/2018 7 Steps to Successful Content Marketing
  • 03/28/2018 What it Means to Be a B2B Influencer: Interview with IDG Influencer, Kevin Jackson
  • 03/22/2018 A Practitioner’s Guide to Conducting Global B2B Market Research
  • 12/20/2017 2018 Marketing Predictions from Josh London, CMO, IDG Communications, Inc.
  • 12/08/2017 Make Your Buyer Move: How to Add Rhythm to Your Marketing
  • 11/29/2017 Data-Driven Marketing and the Role of the CMO
  • 11/15/2017 Tech Leaders & Tech Marketers Agree: Attending Events is Time Well Spent [Video]
  • 10/17/2017 Behind the Power of Echo from IDG, Now a Part of IDG’s U.S. ABM360™ Suite
  • 06/27/2017 Business Value Exchange Models Future of Content Marketing
  • 06/01/2017 Data Visualization: Storytelling to Generate Insights
  • 05/12/2017 Josh London Discusses IDG’s Global Brand Strategy with Marketing Today Podcast
  • 04/27/2017 How Digital Transformation Has Changed Enterprise IT Buying Behaviors
  • 04/04/2017 Josh London, CMO of IDG, Sits Down with Marketing Over Coffee Podcast
  • 03/27/2017 The Rise of ROI-Based Marketing
  • 03/22/2017 Driving More Personalized and Targeted Marketing Strategies
  • 02/28/2017 Boardroom Battle for the Customer: Who Owns the Customer Experience in Today’s Business Environment?
  • 02/13/2017 IT Security Insights Round-Up