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Tech Perspectives

  • 06/01/2018 Data Driven Insights to Power Customer Engagement
  • 05/18/2018 AGENDA18 Conference Highlights Value of Awards Programs for Customer Stories
  • 05/10/2018 10 Digital Transformation Influencers to Follow Today
  • 05/09/2018 A Quick Guide to GDPR
  • 05/04/2018 Key Questions for Sales to Get Ready for GDPR
  • 05/04/2018 GDPR: An Update on IDG’s Progress
  • 05/01/2018 Don’t Be Misled by Vanity Metrics: It’s Always About the Sale
  • 04/30/2018 Using First-Party Data to Target Your Prospects
  • 04/26/2018 Stop Requalifying Your Leads and Drive Higher Conversion Rates
  • 04/24/2018 Five Things You Need to Know About Social Demand Generation
  • 04/23/2018 Evolving to a Digital Business Model – What Does It Mean?
  • 04/18/2018 The Top 5 ABM Mistakes
  • 04/12/2018 IDC Directions 2018: Key Takeaways
  • 04/03/2018 7 Steps to Successful Content Marketing
  • 03/28/2018 What it Means to Be a B2B Influencer: Interview with IDG Influencer, Kevin Jackson
  • 03/22/2018 A Practitioner’s Guide to Conducting Global B2B Market Research
  • 12/20/2017 2018 Marketing Predictions from Josh London, CMO, IDG Communications, Inc.
  • 12/08/2017 Make Your Buyer Move: How to Add Rhythm to Your Marketing
  • 11/29/2017 Data-Driven Marketing and the Role of the CMO
  • 11/15/2017 Tech Leaders & Tech Marketers Agree: Attending Events is Time Well Spent [Video]