IDG CMO Perspectives: Alicia Tillman, CMO, SAP

IDG CMO Perspectives

Just months into her new role as CMO of SAP, Alicia Tillman sits down with IDG Communications’ CMO, Josh London, to discuss the importance of having a diverse company culture and how data is helping SAP innovate and deliver practical solutions for clients.


Highlights from the Conversation:

  • How SAP is driving transparency and innovation with data. (0:09)
  • The importance of creating a diverse company culture. (1:15)
  • Technology SAP is using to remove bias form the hiring process. (2:08)
  • The value of having a strong and creative brand narrative. (2:56)
  • Alicia’s advice to young marketers. (4:52)

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