IDG CMO Perspectives: Alicia Tillman, CMO, SAP


Just months into her new role as CMO of SAP, Alicia Tillman sits down with IDG Communications’ CMO, Josh London, to discuss the importance of having a diverse company culture and how data is helping SAP innovate and deliver practical solutions for clients.


Highlights from the Conversation:

  • How SAP is driving transparency and innovation with data. (0:09)
  • The importance of creating a diverse company culture. (1:15)
  • Technology SAP is using to remove bias form the hiring process. (2:08)
  • The value of having a strong and creative brand narrative. (2:56)
  • Alicia’s advice to young marketers. (4:52)

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