IDG CMO Perspectives: Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services
Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In this edition of IDG’s CMO Perspectives, Ariel also shares how the partner ecosystem is a strength for AWS customers and how his marketing team influences customer experience.
Highlights from the Conversation:
- Ariel describes how his team has increased conversion rates by 50% using machine learning for lead scoring. (1:01)
- AWS has built their website with customer experience in mind, providing an easy transition from learning about solutions to how to build apps and solutions. (2:00)
- AWS views the partner ecosystem as critical. Connecting developers and system integrators at AWS re:Invent has been a great experience. (2:40)
- His advice for young marketers: do marketing and learn from someone extraordinary. (3:40)