Welcome to IDG TechPulse
It’s a fact – 70% of B2B marketers are creating more content than they did just one year ago. More than half (54%) state they are challenged with producing enough engaging content on a consistent basis*. Can you relate? Are you looking for more fuel for your content marketing and social media efforts?
We have your solution. IDG TechPulse is a weekly survey among IT decision makers at companies with 250 or more employees. You provide the questions and an IDG Research Services professional will ask our IT audiences to provide perspective.
Open to multiple clients, TechPulse provides tech marketers with the opportunity to ask up to 3 questions per week via a shared poll to IT decision makers; guaranteed a minimum of 100 survey responses. Choose between four question formats to quickly drive maximum IT decision-maker participation.
In just one week you will receive a 1-2 page summary report with the responses to your questions along with a demographic profile of the respondents. The report, co-branded with IDG Research Services, will include ready to use data bites and tweetable comments you can use to grow your social media presence using #idgtechpulse. You can also incorporate results within your content marketing initiatives to boost effectiveness.
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Research is listed among the top 10 most effective content marketing tactics by 6 out of 10 B2B marketers*. Quality and frequency matter above all else, and sharing a peer tech perspective combined with research is key. Designed to deliver peer-based perspective on key market trends and topics within one week, TechPulse can help fuel content marketing through easily sharable, research-based content.
Ready to get started?