IDG CMO Perspectives: Alan Cohen, Chief Commercial Officer, Illumio

By:
03/21/2016
IDG CMO Perspectives

Alan Cohen, Illumio’s Chief Commercial Officer speaks to Josh London, CMO of IDG Communications and shares his insights on the art and science of marketing, the power of empathy in B2B marketing and applying customer feedback to drive product improvements.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 

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