IDG CMO Perspectives: Dan Rogers, CMO, ServiceNow

By:
03/21/2017
IDG CMO Perspectives

Dan Rogers, CMO of ServiceNow, shares his thoughts on the importance of metrics-driven marketing, the dynamic relationship between marketing and culture and how to utilize content to guide the buyer’s journey.


IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 


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