IDG CMO Perspectives: John Armstrong, CMO, Zettaset

IDG CMO Perspectives


Determining the needs of the buyer through successful account-based marketing and customized content.

John Armstrong, CMO, Zettaset

John Armstrong, CMO of Zettaset, sat down with Josh London, CMO of IDG, to discuss how Zettaset is currently using account-based marketing and customized content to develop marketing personas and determine the needs of the buyer. Watch the entire interview below.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.


View More CMO Perspectives Videos


I want to learn more about IDG

Please complete all fields below.

More From the Blog

IDG CMO Perspectives: Carol Meyers, CMO, Rapid7
IDG CMO Perspectives
IDG CMO Perspectives: Lynn Lucas, CMO, Cohesity
IDG CMO Perspectives