IDG CMO Perspectives: Margaret Franco, SVP of Marketing EMEA, Dell EMC (Part 2)

By: IDG
03/23/2017
IDG CMO Perspectives

 

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.

Margaret Franco, SVP of Marketing EMEA, Dell EMC

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 


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