IDG CMO Perspectives: Margaret Franco, SVP of Marketing EMEA, Dell EMC (Part 2)

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03/23/2017
IDG CMO Perspectives

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.


IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 


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