Josh London Discusses IDG’s Global Brand Strategy with Marketing Today Podcast

By:
05/12/2017

 

Josh London, Chief Marketing Officer of IDG and Alan Hart, host of the Marketing Today podcast sat down to discuss IDG’s global brand transformation and how a singular go-to-market strategy has benefited customer experience.

Josh also provides examples of how a unified IDG brand has influenced the success of recent global launches including Pipeline Activator from IDG and IDG Security Day

Other highlights from the interview include: 
  • IDG — From house of brands to a united brand offering: Presenting clarity to the marketplace. (3:04)
  • Creating a holding company with a brand approach. (5:57)
  • Marketing revealing – versus creating – the IDG culture (6:19)

  • How IDG’s go to market has evolved – “to be #1, you need to act as one” (11:10)
  • Tangible benefits of a unified global brand (12:13)
  • Developing a narrative where everyone is “singing from the same song sheet.” (8:59)
  • How IDG launched a product in 147 countries overnight (13:47)

  • The future of marketing: “It all comes back to data.” (22:44)

Listen to the full interview, below. 

 

 

 

I want to learn more about IDG

Please complete all fields below.

More From the Blog