IDG CMO Perspectives: Michelle Peluso, SVP & CMO, IBM
Michelle Peluso, SVP & CMO of IBM, discusses what drew her to IBM as the company’s first CMO, how her team uses optimization to help move the needle, using NPS to drive customer experience and the importance of real-time transparency.
Hear Michelle’s perspectives on:
- What drew Michelle to become IBM’s first-ever CMO. (0:09)
The four priorities of IBM’s marketing department. (1:07)
How IBM is able to see an improvement of average ROI on their marketing spend. (1:47)