IDG CMO Perspectives: Mo Katibeh, CMO, AT&T Business
AT&T Business CMO Mo Katibeh sits down with Josh London, CMO of IDG Communications, to discuss AT&T Business’ shift to a digital content marketing approach, how his marketing, product and development teams are working together to enhance the experience of their customers, and how customer experience is shaping the role of the CMO.
Highlights from the Conversation:
- How business leaders are embracing the power of Internet of Things (IoT). (0:30)
- Keeping the role of the CMO focused on the customer. (1:40)
- How collaboration between marketing, products teams and developers helps utilize digital and enhance the user experience. (2:50)
- How AT&T Business strengthened their content marketing strategy by pivoting from traditional mass media to digital. (3:17)
- Recommended reading for marketers. (4:23)