Mobile – Transforming the Way Companies Do Business

By:
11/18/2015
CMO: Numbers that Count

Mobile tech continues to change everyday life. From mobile in the home and business, to the rise of social and workplace collaboration; mobility is constantly transforming and expanding into nearly all areas of personal and business life. IDG Enterprise’s 2015 Building the Mobile Enterprise survey explains how mobile products and services are fueling this change, along with the mobile priorities and enterprise roles and responsibilities that evolve due to emerging mobile tech.

Currently, 64% of organizations report that mobile technology is a top priority on their business tech agenda, and for good reason. Mobile tech adoption is driven by its expectations to improve internal communications, customer retention, increase the speed of decision-making and ultimately reduce costs. Here’s what organizations must (and are planning to) invest in over the next 12 months in order to capitalize on these benefits – nearly half plan to increase Wi-Fi network capabilities to accommodate the proliferation of mobile devices, followed by an increase in investment of tablets (48%) and smartphones (43%). Enterprises plan a greater increase in investment around these mobility solutions.

You may ask, “Who’s the key driver behind these mobile tech investments?” Although IT alone leads the initiation for enterprise mobility solution purchases, such as enterprise mobility management and additional Wi-Fi capabilities, IT collaborates with business departments for a high number of mobile solution purchases including tablets and smartphones. When looking at purchase involvement from an individual level instead of group perspective, executive IT is highly involved in all areas of the purchase process. But it’s a pretty collaborative process, so don’t rush to meet with just one singular group. Executive IT may lead when it comes to approving/authorizing purchases (63%), but IT professionals are evaluating mobile technologies (83%).

Along with knowing who is involved in purchasing devices, mobile vendors must be aware of how IT decision-makers evaluate them. With the rise of security, data and collaboration in the workplace, mobile tech purchases consist of a multi-factor assessment. Top factors include integration with infrastructure and applications, ability to meet security requirements and an easy deployment and management. Nearly all financial organizations (96%) say that the ability to meet security requirements is an important factor when evaluating vendors, followed by 90% saying their platform must integrate well with their current infrastructure and applications.

As for the security factor, 54% of companies rank security as a top enterprise mobility challenge; with many concerns relating back to data. In regards to ensuring and maintaining the security of mobile data, companies are still wary about preventing data loss due to lost mobile devices, data leak prevention and intrusion/prevention. As a mobile vendor, these are key points to stay up-to-date on.

In just 10 years, mobile has come so far. It has grown beyond the consumer market into the enterprise, with expectations continuing to rise. Where do you think enterprise mobility will go next?

For more information on this research, check out our research overview and infographic.

Source: 2015 IDG Enterprise Building the Mobile Enterprise Survey

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