IDG Knowledge Hub

8 Tips to Drive the ROI of your Email Campaigns

Email marketing has been around since the dawn of digital marketing, and it remains the backbone of both the industry and the […]

Tech Marketers – Here’s Your Guide to Navigating the Tech Purchase Process

The tech purchase process is in continuous transformation, making it a complex process to keep track of and navigate. As technology becomes […]

IDG Acquires Triblio: Here’s Why it Matters

Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re […]

5 Essential Metrics Marketers Should Measure in 2020

In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing […]

A Message from Mohamad Ali, CEO, IDG, Inc.

Dear Colleagues, On May 25th, George Floyd was brutally killed in Minneapolis by a police officer. Like the deaths of Breonna Taylor […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a […]

Welcome to the New IDG.com

We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the […]

Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)

Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored […]

What Does the Crystal Ball Tell Us? Nothing, But History Might.

Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult […]

How are IT Leaders Responding to the Pandemic?

Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus […]

3 Quick Ways to Transition Your Physical Event Efforts to Virtual

Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting […]

Transitioning to Digital: 4 Digital Event Types and How to Use Them

As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are […]