Programmatic Challenges and Solutions for a Growing Market [Infographic]

By: IDG
05/18/2017
Research

 

New research by IDG TechNetwork shows that although worldwide programmatic buying is expected to reach $56.1 billion in 2019,  marketers are still facing challenges with scale, depth and trust regarding campaign performance. 55% of programmatic buyers say viewability is the most significant challenge for buyers in the private marketplace.

Marketers are taking operational, reputation and targeting measures in order to combat marketplace challenges and increase the effectiveness of their campaigns. View the infographic below for key highlights on the top programmatic buying challenges, top factors for programmatic success and how marketers are combating viewability and fraud.

Want more programmatic trends? Download the IDG TechNetwork Programmatic Buying Study

 

I want to learn more about IDG

Please complete all fields below.

More From the Blog

01/04/2018
The Role of Predictive Technologies in Marketing
IDG CMO Perspectives
12/21/2017
IDG CMO Perspectives: Alicia Tillman, CMO, SAP
IDG CMO Perspectives