Samsung Mobile Index Reveals BYOD Trend at a Tipping Point with Mobile Devices, Becoming Central Hub for Personal, Professional Lives

By: IDG
03/04/2013
Research

1/8/13, Business Wire

Twenty-four percent of those consumers currently use a smartphone or tablet as their primary, work-related computing device, with that number expected to double within the next five years

2013 International CES

LAS VEGAS–(BUSINESS WIRE)–Samsung Telecommunications America, LLC (Samsung Mobile) – the No. 1 mobile phone provider in the United States and a subsidiary of Samsung Electronics Co., Ltd., the No. 1 smartphone provider worldwide1 – commissioned a study to identify behaviors and attitudes of both IT executives and consumers toward the “Bring Your Own Device” or BYOD trend. While both audiences indicate support for BYOD and the work/life-balance benefits it typically enables, the study highlights key synergies as well as critical gaps between IT executives and their employees that will need to be addressed as BYOD becomes the norm within the next two years.

“We have consciously made the decision to provide consumers and businesses with the very best devices for both work and personal use and ensuring SAFE seamlessly addresses the ever changing compliance requirements of IT.”

Among the top findings of the study executed by IDG Research Services, 85% of companies support BYOD today, and more than 70% of IT executives surveyed believe companies without a BYOD strategy will be at a competitive disadvantage. Moreover, 81% of IT decision-makers and 78% of employees believe that having a single mobile device helps balance employees’ work and personal lives.

Yet the gap between IT decision maker and employee outlooks on device priorities and preferences underscores a “disconnect” between what IT executives need in order to achieve business goals and what employees need to do their jobs. The largest difference in opinion exists between the two groups on access to company productivity solutions and resources (i.e. CRM), with 49% of IT executives stating this functionality as a top priority, while only 28% of employees agreed. For 43% of the employees surveyed, the top priority is the ability to share large files compared with just 23% of IT executives.  Read more

I want to learn more about IDG

Please complete all fields below.

More From the Blog

01/04/2018
The Role of Predictive Technologies in Marketing
IDG CMO Perspectives