IDG CMO Perspectives: Sara Spivey, CMO, Bazaarvoice

By:
06/12/2017

Sara Spivey, Chief Marketing Officer of Bazaarvoice, discusses how Bazaarvoice uses segmentation to reach the right audience, the importance of data in delivering personalized customer experiences and why face-to-face events are still valuable for building relationships with prospects and clients.

Other interview highlights include: 

  • Reaching the right audience starts with definition and segmentation. (0:13)

  • Why Bazaarvoice makes sure prospects are further down the funnel before sending to sales. (0:35)

  • Using data to deliver more catered customer experiences. (1:19)
  • How Bazaarvoice uses data collected from interactions with consumer content. (1:54)
  • Why there is still value in face-to-face events. (3:18)
  • Sara’s reading recommendations for marketing and sales executives. (3:53)
IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.


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