Social Media and Video Influence IT Purchasing Decisions


When making purchasing decisions about tech products and services, business and IT (information technology) professionals are turning to social, mobile, and video content in a big way in the United States, according to a report from IDG Research Services.
Some 96% of B2B tech buyers say they use one or more social media website or service, and fully 4 in 10 say a vendor’s presence on the social Web has a positive impact on their satisfaction with the company (45%), likelihood to purchase (43%), and willingness to recommend a company (43%).

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