Using First-Party Data to Target Your Prospects

By:
04/30/2018
Tech Perspectives

If you are among the 63% of B2B marketers who are using personas¹, you understand the importance of targeting your campaigns. But knowing who you want to reach and engage with is different than actually making that connection. This is where trusted partners and data comes into play.

Two-thirds of marketers believe that first-party data is the most effective path to understanding customers². At IDG, data is at the heart of everything we do. For more than 50 years, our editorial team has built trust with the tech buying community through our premium content that delivers the insights they need. This mutually beneficial relationship allows IDG to segment audiences deeper than any other source, providing tech marketers the opportunity to focus their messaging to the right decision-makers.

IDG is a leader in innovation to help marketers like you. Today, we’re excited to share a few new display and video solutions that allow you to generate awareness among your target audience by linking with the right content in the most intelligent way.  These solutions are driven by IDG’s exclusive first-party data and offer a value exchange for both the advertiser and the user.  Check them out here:

Native Trendwire Videos: Drive awareness for your brand and products by pairing your video creative with snackable IDG editorial videos that cover trending topics and technologies in a native experience.

Intent Display Packages: Target in-market premium audiences with branded display ads across IDG’s owned & operated properties and across the extended TechNetwork.

ICYMI Video Carousel: Align your brand and video creative with topical IDG video editorial or series specific to your business. Client integration includes sponsorship integration within the video, ownership of display wrapper and promotion of associated assets.

Interscroller: This engaging consumer unit features reactive animation and visual effects to communicate an awareness message.

Stay tuned for more new products to help elevate your awareness, demand generation, thought leadership and engagement strategies over the coming weeks. We look forward to collaborating with you and helping you and your team succeed. If you are ready to start a conversation, please complete the form to the right.

 

Sources:
¹The Power and Potential of Personas 2016, B2P Insights
²Unlocking the Power of First Party Data, Data University

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