Why the Uptick in UC&C Adoption Now?

CMO: Numbers that Count

A recent IDG Enterprise survey on Unified Communications and Collaboration (UC&C) solutions revealed an uptick in adoption and investments in the next three years — specifically in enterprise organizations — demonstrating the value placed on integrating technologies that unite and enable seamless communications between employees, customers and partners.

Numerous triggers, including social media and collaboration, are contributing to the increase in investments. However, the proliferation of consumer devices in the workplace is seen by enterprise organizations as the biggest trigger, identified by 74% of respondents as a reason for accelerating their UC&C plans. As consumer devices become more pervasive, organizational success will rely heavily on the thorough investigation and adoption of communication platforms that increase productivity and flexibility, while hastening response times and delivery of information.

These drivers must be weighed against challenges such as cost (54%), integration with current infrastructure (47%) and lack of experience (33%). In order to be considered a strategic partner — and market leader — UC&C solution providers need to address these challenges and be efficient in several key areas; ease of use (87%), ability to meet security requirements (82%), low total cost of ownership (79%) and integration into existing infrastructure (78%).

With 90% of organizations planning unified communication and collaboration investments within the next 12 months, and one-third of respondents indicating no clear leader in the UC&C space, there is no time like the present for vendors to demonstrate their benefits and seize the opportunity to emerge as a market leader.

How has the proliferation of consumer devices changed the marketer’s workplace?

Source: Unified Communications and Collaboration Study, IDG Enterprise, March 2012

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