Your Guide to Creating Award-Winning B2B Video Content

By:
02/27/2013
Research

When B2B marketers set out to launch their content marketing strategy, they typically start by tackling some of the more traditional B2B content formats — case studies, white papers, and corporate blogs.

While those are certainly effective, one new study suggests that a very different content tactic is quickly becoming the content format of choice for B2B buyers: Video. In January, global research firm IDG Research Services revealed that 95 percent of B2B tech buyers now watch tech-related videos, and that those videos positively correlate to their purchase behaviors. In fact, after those buyers watch a video, IDG’s research suggests that 95 percent of B2B tech buyers now watch tech-related videos, and that those videos positively correlate to their purchase behaviors. In fact, after those buyers watch a video, IDG’s research suggests that:

    • 66 percent will continue to research a product

 

    • 46 percent visit a vendor website or contact the vendor for more information

 

    • 42 percent purchase a product

 

  • 25 percent add the vendor to their consideration list
I want to learn more about IDG

Please complete all fields below.

More From the Blog

08/13/2018
Network Professionals are Reshaping IT Strategy
CMO: Numbers that Count
07/24/2018
CIOs Share Insights into Their Tech Budgets
CMO: Numbers that Count