By: IDG | 07/19/2016
There are many parts to a journalism strategy. In a recent Huffington Post article Sachin Kamdar provides five tip for to be a successful brand publisher.
- Understand the difference between content marketing and brand journalism.
- Connect with people through human interest stories.
- Connect content back marketing and communications goals.
- Don’t make it about your brand.
- Keep it simple.
Read the full article here.
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