Brand Journalism

There are many parts to a journalism strategy. In a recent Huffington Post article Sachin Kamdar provides five tip for to be a successful brand publisher.

  1. Understand the difference between content marketing and brand journalism.
  2. Connect with people through human interest stories.
  3. Connect content back marketing and communications goals.
  4. Don’t make it about your brand.
  5. Keep it simple.

Read the full article here.

Brand journalism can be challenging, and we can help. Our expert team of custom content journalists can create, manage, and optimize the right content for your platforms, or help distribute past your owned media boundaries. Contact us!

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