Demand Generation

IDG’s rich and exclusive first-party data. It’s more detailed, more current and more extensive than anyone else’s.

Our premium first-party data—collected from digital content interactions, demand generation and events—forms a detailed picture of our users’ purchasing intent at a global scale.

Data is the global currency of marketers to deliver high-value sales and real ROI. The insights from data can identify purchasing intent, provide deep profiling and targeting and help personalize the buyer journey.

The unprecedented strength of our relationships with technology decision-makers through our editorial properties—combined with our first- party data—lets us deliver your targeted message at the right time, paving the way for communication and engagement.

What We Do

Tech marketers rely on our rich and exclusive first-party data to reach and influence audiences during the purchase process, and build and extend audiences specific to their requirements.

We use our declared data, unique tech taxonomy and audience intent to pinpoint high value prospects at every stage of the purchasing process across digital media, creating branded conversations and driving superior results for marketers.

  • Telemarketing

    IDG offers customers the ability to undertake outbound call services without set-up costs, call charges and contract commitment and operates in 47 languages across all time zones.

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  • List Services

    Reach key IT decision-makers and buyers delivered from high-tech, B2B, and consumer markets.

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  • Account-Based Marketing

    ABM360™ is the only account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent.

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  • Programmatic

    Our programmatic services marry the efficiencies of automation with our exclusive level of control and premium audiences.

  • BANT

    If your leads need additional qualification before going to sales, use our telemarketing team to uncover purchase intent with our Budget, Authority, Need and Timing qualification.