IDG Blog

Demand Generation Priorities for 2017 [Report Download]

Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.

top-2017-investment-tech-marketers.jpg

They are focused on aligning their content with their demand generation strategies in order to personalize the experience and drive more conversion. Account-based marketing is also a priority with 42% of tech marketers saying they will increase their focus on ABM in 2017{{cta(’71fd6a8d-aec5-4b7c-9a92-cb7dda511fad’)}}

 

Watch highlights from the Driving Demand Generation Success Panel discussion.

Download this report to learn: 

  • The top three demand gen priorities for tech marketers  
  • Which objectives tech marketers feel are most critical to their strategy
  • The biggest challenges tech marketers face with account-based marketing 

Download Tech Marketing Demand Generation Priorities for 2017.

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