IDG Blog
Demand Generation Priorities for 2017 [Report Download]
By: IDG | 12/21/2016
Recent research conducted by IDG shows that technology marketers are looking ahead to 2017.
They are focused on aligning their content with their demand generation strategies in order to personalize the experience and drive more conversion. Account-based marketing is also a priority with 42% of tech marketers saying they will increase their focus on ABM in 2017. {{cta(’71fd6a8d-aec5-4b7c-9a92-cb7dda511fad’)}}
Watch highlights from the Driving Demand Generation Success Panel discussion.
Download this report to learn:
- The top three demand gen priorities for tech marketers
- Which objectives tech marketers feel are most critical to their strategy
- The biggest challenges tech marketers face with account-based marketing
Download Tech Marketing Demand Generation Priorities for 2017.