IDG Events Connect the Buyers and Sellers of Technology

IDG events help tech marketers connect face-to-face with customers and prospects, creating dialogue, deepening relationships and opening sales opportunities. With a deep understanding of tech buyers, we offer full event management, leveraging IDG’s 50+ years of editorial and event expertise to help marketers increase brand loyalty and engagement with their customers.

IDG coordinates more than 700 different events each year, ranging from intimate, custom executive dinners to multi-day educational symposiums. We manage the entire process, from first recruitment outreach, program development, and onsite support, all the way to post-event nurture strategies.

 

96%

would recommend our conferences to their colleagues

88%

of attendees are considering or planning to follow up with sponsors after an event

81%

of tech decision-makers are likely to share content from conferences

U.S. Events Portfolio

To view our global events portfolio, click here.

National Events

Senior tech, security and business leaders attend events to get a strategic overview of the ever-changing business landscape. They soak up emerging technology and leadership skills needed not just to adapt, but to excel. Reach this primed audience at our award-winning national events. All of these conferences include an awards program that celebrates innovation and achievement – a perfect place for you to recognize clients. Sponsors are integrated into the event from speaking to private dinners, networking opportunities and beyond, building an atmosphere for organic conversations that continue throughout and after the event.

AGENDA

AGENDA is the business leadership conference providing IT and business leaders the strategy, ideas and action needed for the key business issues they face. Attendee Profile: 300+ senior IT leaders & business stakeholders at companies with 500+ employees.

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CIO 100 Symposium & Awards Ceremony

The CIO 100 celebrates technology innovation and provides leadership insights and business strategy for excelling in this ever-changing business landscape. Attendee Profile: 300+ CIOs & senior IT executives at companies with 500+ employees.

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CSO50 Security Conference + Awards

Focused on peer sharing, the CSO50 highlights real-life examples of mitigating enterprise risk from navigating roadblocks to successful implementation and metrics. Attendee Profile: 200+ security & IT decision-makers at companies with 500+ employees.

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Regional Events

Regional events allow tech decision-makers to get a grasp on a technology transformation first hand. Bringing these conversations to their backyard allows you to target specific territories to help field sales and in turn grow national reach. Each series has a specific attendee focus, but all integrate sponsor opportunities to deepen relationships with content sharing and brand awareness.

CIO Perspectives

CIO Perspectives, one-day regional forums, provides a powerful, content-rich networking opportunity where senior IT leaders can connect and collaborate on their most urgent business and technology concerns. Attendee Profile: 100+ senior IT leaders & business stakeholders at companies with 500+ employees.

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IT Roadmap Conference & Expo

IT Roadmap, one-day regional events, deliver an in-depth look at key technologies such as cloud, mobility, infrastructure management, UC, and more, and how IT professionals can use these technologies to build a roadmap for business innovation and growth. Attendee Profile: 250+ IT professionals at companies with 100+ employees.

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SecurIT

SecurIT is the place where senior decision-makers come to learn from peers and experts and explore information security solutions to enhance their security posture. Attendee Profile: 75+ senior IT/security leaders & business stakeholders at companies with 500+ employees.

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Custom Events

Your goal is clear, you want to deepen relationships and grow revenue, whether it is as a sole sponsor or with your partners. Together, we can craft the perfect event from an intimate dinner to an all-encompassing user event with an awards program. Use our expertise and man-power to convey your message from content to logistics to attendee recruitment, we can do it.

Roundtables

Together, your executives and our moderator will shape the conversation around a specific topic with your customers and prospects. During the roundtable we will dig into the issues that can help craft your future messaging while building relationships and offering that peer experience that is extremely valued.

Dinners

Do you want to hear more about your prospects and customers adoption, goals and challenges around a specific tech trend? Let us build a panel of decision-makers vested in that topic for a moderated conversation around the dinner table. Learn pain points and build relationships with this intimate group in an environment built for active dialogue.

Cooking Classes

Team work fosters relationships, and there is no better way to build a relationship than over a good meal. Lead by a professional chef, this unique program provides a hands-on experience for you to learn more about your clients and prospects as you prepare and eat dinner together. This insight will help you customize follow-up, strengthening your engagement.

Keynotes and Cocktails

Do you want to share insights on a specific topic and work the room? Together, with an IDG Enterprise moderator, you will capture the attention of all attendees with a short presentation and then deepen relationships with conversations over cocktails. Cheers to an educational and fun evening.

Meet-up

Tech decision-makers often turn to peers for advice. Help foster these conversations—and join in—during an informal evening of networking. Set the tone of the evening with a brief welcome and let the conversations unfold from there, leaving your brand top of mind for hosting this engaging night.

Custom Event Services

Use our expertise and insight to create a topical event series tied to a specific audience or region. We will develop the agenda, use our rolodex to recruit the right speakers and our logistics management to make your event seamless. When we develop the content, we can help you scale recruitment beyond your database by managing audience acquisition.

Partnership Events

Whether you are looking for content for your established conference, or are looking to build one from scratch, we can help you elevate your relationships with your partners and in turn your customers. From content creation to research, speaker recruitment, event management and on-site materials we have your backAlliance Marketing Services can help with all of your partnership needs.

User Conferences

You have built a strong relationship with your users and they rely on you to share the latest news on your industry and the solutions that you offer. Let us manage some of this responsibility so you can focus on what your customers demand most, usable solutions to their problems. From content creation to research, speaker recruitment, event management and on-site materials we have your back.

Customer Awards

Your customer’s keep you thriving, boost that engagement by recognizing their success with an awards program. Our team will manage the heavy lifting from creating and promoting the nomination process to judging and executing a celebratory awards ceremony and you get the credit. Win-win.

IDG Engage

Developed for B2B tech marketers, IDG Enterprise Engage dives into the tech buying journey and provides 1st hand insights into how tech leaders are interacting with content and navigating the purchase process. Focusing on “insights today for connections tomorrow,” this multi-city summit also provides peer perspectives for success in the evolving media and marketing landscape.

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