Marketing Tactics

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

IDG CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

ABM Benchmarking Study for Tech Marketers

ABM isn’t new, but the proliferation of technology tools has enabled it to flourish in recent years. Enthusiasm for ABM is evident among […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]