CMO Perspectives

IDG CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies

At the leading ‘edge’ of a hot new industry category

CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

Competitive differentiation with a software guarantee – and Legos

IDG CMO Perspectives: Jim Williams, VP Marketing, BlueCat

Content is the new advertising, and the best stories are told through the voice of the customer.

IDG CMO Perspectives: Loren Jarrett, CMO, Progress

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

IDG CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

IDG CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]

IDG CMO Perspectives: Jim Jackson, CMO, Hewlett Packard Enterprise

HPE’s recently appointed CMO shares his thoughts on building a modern digital marketing organization and the importance of aligning closely with sales […]

IDG CMO Perspectives: Gil Levonai, CMO, Zerto

Gil Levonai did not follow the typical marketer’s path to his current role as CMO of Zerto. Gil has a degree in […]

IDG CMO Perspectives: Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services

Ariel Kelman, Vice President of Worldwide Marketing, Amazon Web Services (AWS), shares how his team uses machine learning to increase conversion. In […]