Content Marketing

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]

Content Marketing Pro Tips [Infographic]

There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared […]

Tech Marketing Survey: More Digital, More Metrics that Matter

Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]

Technology Content Marketing: Benchmarks, Budgets, and Trends

How does your content marketing strategy compare to the competition? Content Marketing Institute’s Technology Content Marketing: Benchmarks, Budgets & Trends report explores […]

One to One: The MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from […]

4 Email Marketing Tricks from INBOUND

As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND […]

3 Content Marketing Tips from INBOUND

IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about […]

ABM ROI Series: 3 Proven Sales Orchestration Plays

Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts […]

ABM ROI Series: How to Decide Which Metrics Matter Most

Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch […]

ABM ROI Series: The Value in Running a Cohort Analysis

Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our […]

MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As […]