Partner Marketing

2020 IDG Partner Marketing White Paper

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and […]

2020 IDG Partner Marketing Study

First conducted in 2014, the 2020 IDG Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, […]

Partner Marketing Executives Share Their Top Challenges

Partner marketing is growing in popularity, but are the results matching its growing fame? The complexity of executing strategy through partners makes […]

Strategic Partnerships: Offering Business Solutions for Tech Leaders

In this time of digital transformation, IT decision-makers (ITDMs) are looking for solutions to business problems, not just a single tool. This […]

Publishers Must Think Locally When Expanding Globally

Global media companies – or any global company, for that matter – face a complex set of challenges when they try to […]