Social

4 Social Media Marketing Trends to Carry into 2021

It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is […]

MarketingFit Guide Series

Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As […]

Moving Beyond Amplification, Building a Strong Social Strategy

Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a […]

MarketingFit Social Media Marketing 101

Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the […]

Surprise! IT Execs Jump into the Social Media Pool

If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG […]

10 Digital Transformation Influencers to Follow Today

Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across […]

What it Means to Be a B2B Influencer: Interview with IDG Influencer, Kevin Jackson

Influencer marketing is set to hit record revenue in 2018 with ROI averaging $6.50 for every $1 spent on influencer campaigns. B2B […]

10 Demand Gen Influencers to Follow Today

Building a pool of prospects is nothing new for tech marketers, but finding and nurturing sales qualified leads is the new normal. […]

Why it’s Time to Add Facebook Video to B2B Marketing

As business and personal lives merge the intersection often happens on social media, particularly Facebook. A few years ago the conventional thinking […]

10 Security Bloggers to Follow Today

Whether we like it or not, security risks are here to stay and organizations must learn to mitigate threats and implement safe […]

What NOT to do in Social Media

As marketers we know social media is key to reaching our desired audience. However, should we really listen to every “tip” out […]

10 Cloud Computing Bloggers to Follow Today

Cloud technology is constantly expanding with new as-a-Service models popping up as businesses migrate new parts of their business to the cloud. […]