Big Data/Analytics

Data & Analytics is Driving The Business Forward [Infographic]

According to the 2021 Data & Analytics Study, 61% of IT decision-makers (ITDMs) agree that the pandemic accelerated their organization’s data-driven strategy. […]

2021 Data & Analytics Executive Summary – APAC Region

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in […]

2021 Data & Analytics Executive Summary – EMEA Region

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in the […]

14 Data & Analytics Bloggers to Follow Today

Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. […]

2021 Data & Analytics Executive Summary

Based on the 2021 IDG Data & Analytics study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have […]

2021 Data & Analytics Study

Due to their problem-solving and predictive capabilities, data & analytics tools became essential throughout the past year as hospitals worked to protect […]

CIO Tech Poll: Tech Priorities 2021

As businesses continue to bounce back from the past 15 months and build out their strategy for the upcoming year, IT decision-makers […]

MarketingFit Guide: Marketing Your Data & Analytics Tools and Solutions

Based on IDG’s Role & Influence of the Technology Decision-Maker and Customer Engagement research, this white paper dives into actionable insights regarding the data & […]

Marketing Data & Analytics Products & Tools

According to CIO’s Pandemic Business Impact survey, data & analytics is the number one technology that IT leaders expect to invest more […]

Understanding the Data & Analytics Specific Purchase Process [Infographic]

According to IDG’s 2019 Digital Business Research, 89% of organizations are either actively researching or have data & analytics tools in place […]

Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal

IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.

Data Driven Insights to Power Customer Engagement

B2B media companies have a new role to play when it comes to delivering audiences to advertisers. Top of funnel awareness tactics […]