IT Buyers Journey

2022 Role & Influence of the Technology Decision-Maker White Paper

Despite a series of setbacks that frustrated recovery attempts in 2021, businesses continue to forge ahead with digital transformation initiatives and their […]

2022 Role & Influence of the Technology Decision-Maker

Fueled by the necessity presented due to the pandemic, organizations continue to seek out and adopt new technologies. Among many things, these […]

MarketingFit Guide: Marketing Your Technology to Millennials

More and more, marketing technology means marketing to millennials. Born between 1981 and 1996, the eldest of this generation are now reaching […]

What Tech Buyers Value Most During Vendor Engagement

Your new product is creating some buzz. Maybe your company is receiving rave reviews for tech innovation. Maybe it’s outperforming rival products. […]

EMEA Specific Customer Engagement Research

Based on the 2021 Customer Engagement study, this white paper details the EMEA specific technology decision-maker. What are the content types they rely […]

Preferred Content Types for APAC Tech Buyers

Based on the 2021 Customer Engagement study, this white paper details the APAC specific technology decision-maker. What are the content types they rely on […]

MarketingFit Guide to: Marketing Your Technology to Small-Medium Businesses

IT decision-makers at any size organization are tasked with a wide variety of responsibilities – ranging from understanding ever evolving and complex […]

Has the Pandemic Altered Tech Buyers’ Content Consumption Habits?

Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they […]

A Look into IDC Directions 2021: How Tech Suppliers Must Adapt to Stay Relevant in a Post-Pandemic World

There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. […]

2021 Customer Engagement White Paper

Based on the 2021 IDG Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of […]

2021 Customer Engagement Research

Oh, what a year it has been for technology. The pandemic served as a powerful accelerant for major IT trends as it […]

Understand the APAC Tech Purchase Process

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper details the APAC specific technology purchase […]