Global Partner Solutions

Heighten the Value of Partnerships

IDG Global Partner Solutions is a dedicated team focused on the unique needs of driving demand, market share and thought leadership in the partner ecosystem. With over half a century of experience covering the technology market, we’ve built strong relationships with senior IT and line of business decisions makers evaluating your products.

We understand that the buying cycle is now more complicated than ever, with more individuals involved at every stage—an average of 16 people involved in a buying decision and prospects are often 90% of the way to their decision before they pick up the phone.

The Global Partner Solutions team can help you drive demand, deliver brand awareness and develop highly targeted content that will increase the value of your partner relationships and drive strong engagement with your end users.

 

From Brand to Demand

Whether you are working with a reseller or a partner going to market with a complimentary solution, trust and focus are keys to getting you in front of the right audience. No one understands the challenges that partner marketers face each day better than IDG. Not only are we experts in face-to-face interactions and demand generation, we have dedicated teams ready to assist you with content development, custom events, demand generation, social media campaigns and more.

We will approach your marketing needs with a consultative, solutions approach of customized campaigns or turn-key opportunities. The Global Partner Solutions team will deliver programs focused on fast execution, scalability, and easy deployment on vendors’ partner portals resulting in demonstrable ROI.

Content

Finding the right message to deliver at the right time is critical when creating an effective content marketing strategy. Our content marketing team helps brands tell a compelling story that will increase engagement and drive demand across microsites, native posts, white papers, videos, infographics—all mapping back to the strategic needs of both your partners and end users.


Events

Whether you are activating at an existing event or creating your own conference, face-to-face events create the perfect environment to showcase your partnership and educate buyers on how your premium solutions can turn their strategies into results.


Lead Generation & Nurturing

Research provides the ability to validate and add depth to your content. We can create actionable research and provide valuable insights and content that drives qualified leads.


Research

Research provides the ability to validate and add depth to your content. We can create actionable research and provide valuable insights and content that drives qualified leads.


Social Amplification

Storytelling through social requires expertise in identifying the most relevant content and optimizing it for each platform. Let our team help you curate, amplify, and deliver message where your customers are ready to engage.


Sales Enablement

Solution training and understanding both the partner needs and your end user are the keys to success. Let us help your sales team succeed with “What to Say, What to Sell” training, battle cards and customer-facing collateral addressing top customer pain points with your solutions.


MENU