How to Become a Trusted Source of Information Through Inbound Marketing

We’re in a time where prospective customers continually search for relevant information to help educate them during their purchase process. But the question is, what makes these customer and prospects read the specific content they do? Smart Business spoke with Jonathan Ebenstein, Partner, Strategic Marketing Services, at Skoda Minotti, who claims inbound marketing is the answer.

Some highlights of the interview:

  • Begin attracting visitors to your site through search engine optimization and essential, thought leadership content such as blogs, white papers and how-to guides.
  • Be sure to add relevant, and expert level content to your site on average once per week.
  • Promote content strategically on your site through call-to-action (CTA) buttons that direct users to website landing pages where they will become a qualified lead.
  • In order to qualify your leads successfully, begin implementing lead scoring; which will associate a specific score to a certain piece of content downloaded or form filled out.

Read more of the article here.

If you’re interested in learning more about becoming a trusted source and offering the right content, to the right audience at the right time, view our 2016 “The Full Funnel Approach: A Guide for Connecting Content Marketing to Sales” infographic poster.


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