IDG CMO Perspectives: Sally Jenkins, EVP & CMO, Informatica

By: IDG | 11/21/2017

As Informatica completes their recent brand relaunch, EVP & CMO, Sally Jenkins, sits down with IDG Communications’ CMO, Josh London, to discuss Informatica’s evolving go-to-market strategy, how her team is using predictive analytics to decipher customers’ digital body language, and how data is defining the role of marketing and the CMO in the C-suite.

Highlights from the Conversation:

• Informatica’s company transformation and recent brand re-launch. (0:30)
• How Informatica’s go-to-market strategy has evolved in recent years. (1:34)
• How Sally and her team decipher the digital body language of customers with the help of predictive analytics. (2:10)
• The role events and account-based marketing (ABM) plays in Informatica’s engagement strategy. (2:59)
• How data is defining the role of marketing, and the role of CMO. (3:49)
• Marketing’s impact at center of the c-suite (4:52)