IDG CMO Perspectives: Tim Yeaton, CMO, Red Hat

By: IDG | 11/07/2017

Red Hat CMO, Tim Yeaton, sits down with Josh London, CMO of IDG Communications, to discuss Red Hat’s transformation beyond its Linux-based roots, the marketing team’s strategies for enhancing the customer experience, and best practices for how the team is measuring content efficiency.

Highlights from the Conversation:

• The transformation of Red Hat in the cloud and automation era. (0:22)
• The role of Red Hat’s marketing team in enhancing customer experience. (1:11)
• How marketing at Red Hat is embracing  digital transformation. (2:08)
• Tips for utilizing content marketing and measuring content efficiency. (2:54)
• Red Hat’s focus on account-based marketing strategies. (4:26)