IDG Content Marketing Practice

Being a Publisher is Hard

Top 3 Challenges for Technology Content Marketers*

  • 68%

    Struggle creating content that appeals to multi-level roles within target audiences

  • 60%

    Struggle differentiating products & services from competitors

  • 51%

    Struggle communicating
    complex content

Users Require Trust

  • 75%

    Trust content recommended
    by peers **

  • 66%

    Trust content associated with
    a familiar source**

Experience, Expertise, Relationships

IDG produces quality content on a grand scale

  • Experience

    50+ Years

    Content loaded with experience—we’ve been creating technology content for more than 50 years.

  • Expertise

    We are #1

    Content created from expertise—IDG is the # 1 technology media company in the world.

  • Relationships

    Quality Engagement

    Content that builds trust between buyers and brands drives quality engagement, leading to quality acquisition.

Our Services

High-impact content with frequency across the
entire content ecosystem

  • Content Strategy

    From initial assessment right through to measurement and optimization.

  • Content Creation

    Videos, infographics, blog posts, white papers, quizzes and much more.

  • Content Versioning

    Modify and re-purpose
    any asset.

  • Creative Services

    Production, design
    and image creation.

  • Research Services

    Primary research studies and audience analysis.

Our Process & Operations

We manage your content project from beginning to end

  • Planning & Production

  • Dedicated Support Teams

  • Web-based Tracking Tools

  • Performance Analysis

Want to Learn About How Top-Performing Tech Marketers Approach Content Marketing?

  • Technology Content Marketing 2019: Benchmarks, Budgets & Trends

    See the IDG-sponsored research from Content Marketing Institute and MarketingProfs

    View Report

Contact us today and start engaging with technology buyers globally.