IDG Content Marketing Practice

Being a Publisher is Hard

Top 5 Challenges for Technology Content Marketers*

  • 62%

    Struggle producing
    engaging content

  • 60%

    Struggle measuring
    content effectiveness

  • 55%

    Struggle producing
    content consistently

and Users Require Trust

  • 77%

    Want Content from
    a familiar source**

  • 72%

    Want accurate and
    reliable content***

Experience, Expertise, Relationships

IDG produces quality content on a grand scale

  • Experience

    50+ Years

    Content loaded with experience—we’ve been creating technology content for more than 50 years.

  • Expertise

    We are number 1

    Content created from expertise—IDG is the # 1 technology media company in the world.

  • Relationships

    Quality Engagement

    Content that builds trust between buyers and brands drives quality engagement, leading to quality acquisition.

Our Services

High-impact content with frequency across the
entire content ecosystem

  • Content Strategy

    From initial assessment right through to measurement and optimization.

  • Content Creation

    Videos, info-graphics, blog posts, whitepapers, quizzes and much more!

  • Content Versioning

    Modify and re-purpose
    any asset.

  • Creative Services

    Production, design
    and image creation.

  • Research Services

    Primary research studies and audience analysis.

Our Process & Operations

We manage your content project from beginning to end

  • Planning & Production

  • Dedicated Support Teams

  • Web-based Tracking Tools

  • Performance Analysis

  • * Source: 2016 B2B Technology Trends, North America: Content Marketing Institute/MarketingProfs.
    **Source: 2014 IDG Enterprise Role & Influence of the Technology Decision Maker.
    ***Source: 2014 The Voice of the Customer Study, IDG Enterprise Results.