IDG CMO Perspectives: Carl Tsukahara, CMO, Birst

Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG Communications, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use cases to build a framework for evaluating and priming their sales pipeline and more.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 


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