IDG CMO Perspectives: Jim Kruger, CMO, Polycom

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG Communications, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 

View More IDG CMO Perspectives Videos

 

Share:

More From the Blog

09/16/2021
There’s No Looking Back – The Future of Business is Digital
Digital Transformation, IT Decision-Maker
09/01/2021
What Tech Buyers Value Most During Vendor Engagement
IT Buyers Journey, Marketing Tactics