IDG Blog

IDG CMO Perspectives: Jim Kruger, CMO, Polycom

Jim Kruger, Chief Marketing Officer of Polycom, speaks with Josh London, CMO of IDG Communications, and discusses the value of carefully applying marketing technology to improve your ability to meet customer needs, understand buying intent and more.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 

View More IDG CMO Perspectives Videos

 

More From the Blog

05/18/2020
Welcome to the New IDG.com
Marketing Tactics
04/28/2020
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Content Marketing, Marketing Tactics, Research Topic
04/23/2020
How are IT Leaders Responding to the Pandemic?
Research Topic, Tech Leadership