IDG CMO Perspectives: Karen Walker, CMO of Cisco, on Marketing in a Borderless World and the Value of Intent Data
By: IDG | 12/06/2016
Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG Communications’ CMO, to share her thoughts on marketing at Cisco.
In Part 2, Karen and Josh discuss marketing in a borderless world, the digital purchase journey and the value of intent data, among other topics.
IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.