IDG Blog
Karen Walker, CMO, Cisco, Shares Insights on Content Marketing and Cisco’s Brand Campaign
By: IDG | 12/13/2016
Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG Communications’ CMO, to share her thoughts on marketing at Cisco.
In Part 3, Karen and Josh discuss content marketing and its role at the center of Cisco’s marketing strategy and “There’s Never Been a Better Time,” brand campaign, among other topics.