IDG CMO Perspectives: Lucas Watson, Chief Marketing & Sales Officer, Intuit

By: IDG | 04/20/2017

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in the role of the CMO.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.


View More CMO Perspectives Videos

 

More From the Blog

08/03/2020
IDG, Inc. Signs Commitment to Make Tech in Massachusetts More Diverse, Inclusive and Socially Just
07/22/2020
Interest in Artificial Intelligence is Growing as Organizations Adjust to the New Normal
Big Data/Analytics
07/14/2020
Engage B2B Tech Buyers with a High-Impact Video Marketing Strategy
Marketing Tactics, Video