IDG Blog

IDG CMO Perspectives: Lucas Watson, Chief Marketing & Sales Officer, Intuit

By: IDG | 04/20/2017

Lucas Watson, Chief Marketing & Sales Officer at Intuit, discusses the complex nature of their business and how they use content marketing along with the growing importance of marketing technology in the role of the CMO.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.


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