IDG CMO Perspectives: Margaret Franco, SVP of Marketing EMEA, Dell EMC (Part 2)

Margaret Franco, SVP of Marketing EMEA at Dell EMC, discusses the CMO’s evolving role, the relationship between marketing and culture and how Dell EMC uses account-based marketing to better understand the needs of the customer.


IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 


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