IDG CMO Perspectives: Simon Mulcahy, CMO, Salesforce

Simon Mulcahy, interim CMO of Salesforce, speaks to Josh London, CMO of IDG Communications and shares his thoughts on using insights to suggest next steps for customer outreach at exactly the right time, balancing the art and science of marketing and the Dreamforce Experience.

IDG CMO Perspectives provides insight into the state of marketing across industries from leading business executives.

 

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