Trending: “Links” to Content Marketing Success

70% of B2B marketers are creating more content than they did one year ago*. With so much content being shared, incorporating techniques to help make your content stand out is crucial. A recent article on the Content Marketing Institute site describes how to elevate the ranking of content, without SEO. The tip is using links. Writing strong content, with links, provides a better experience for the reader (your customer) and can be more successful in search engine ranking than SEO.

Source: *2015 Benchmarks, Budgets, and Trends – North America Content Marketing Institute and MarketingProfs


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