Trending: Getting up to Speed on the Marketing Automation Boom
By: IDG | 06/15/2015
Why is Marketing Automation booming? Can it really make life easier on marketers? Emailmonday.com recently updated their extensive collection of marketing automation industry statistics. Some trending noteworthy statistics this month include:
- Nearly 70% of businesses are using a marketing automation platform (MAP) or currently implementing one.
- 79% of top-performing companies have been using marketing automation for more than 2 years.
- B2B marketers see an average 20% increase in sales opportunities from nurtured leads versus non-nurtured leads after successfully deploying a lead nurturing program.
Get the full picture of the marketing automation boom and how fellow marketers are using it here.
If you would like to learn more about how IDG Enterprise can partner with you to better nurture leads through the purchase process, please contact Sue Yanovitch, VP of Marketing, IDG Enterprise at syanovitch@IDGEnterprise.com.