IDG CMO Perspectives: Lauren Flaherty, EVP & CMO, CA Technologies
By: IDG | 06/28/2017
Lauren Flaherty, EVP and CMO of CA Technologies, discusses how CMOs can demonstrate their contribution to a company’s growth, the importance of mapping content to the buyer journey, launching CA’s Modern Software Factory and reaching the right tech buyers and decision-makers.
Hear Lauren’s perspectives on:
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Why we are in a “real Renaissance period for marketing.” (0:10)
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What it takes for CMOs to have a seat at the table. (0:50)
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Understanding the buyer journey is critical to CA’s marketing strategy. (1:16)
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How CA’s Modern Software Factory helps customers navigate the digital transformation landscape. (2:30)
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Why your marketing should accommodate the entire spectrum of decision-makers. (3:54)
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Lauren’s reading recommendations for marketers. (4:39)
