Macworld is a leading voice in the Apple ecosystem, and covers everything from the iPhone and Apple Watch to MacBooks and iPads—along with iOS, OS X, apps and more. With unmatched perspective and expertise, we help people who love Apple learn what’s new, what’s best, and what they need to know about the products that drive their passions.
“There’s no shortage of sites covering Apple, so our goal is to be the most reliable, the most straightforward, and the most useful.”
– Susie Ochs, Executive Editor, Macworld
The Macworld Audience
90% Passionate about technology
77% Provide advice on tech to family & friends
67% Early adopters who like to try new technology
Affluent & Educated
$95,410 Median HHI
84% College Degree+
Business Decision Makers
70% Involved in business purchases at work
54% Work at SMB companies
39% Business decision makers
30% Senior management+
90% Home entertainment products
Source: Macworld 2015 Audience Research Study
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