Tech Marketers: Storytellers or Scientists?

According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the “storytelling”, to help with the “science” of designing and managing data-driven marketing strategies.  Watch our two minute video below to learn more.

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