Tech Marketers: Storytellers or Scientists?
By: Jen Garofalo | 05/21/2015
According to the Tech Marketing Priorities study by IDG Research, a successful tech marketer needs to be the proper balance of storyteller and data scientist. This is a challenge media companies can assist with on several fronts through the design of custom marketing programs to fuel the storytelling, to help with the science of designing and managing data-driven marketing strategies. Watch our two minute video below to learn more.